Build - Box Deluxe
Director - Akinola Davies Jr
Production Designer - Marco Puig
Producer - Jane Lloyd
Production Company - Iconoclast
We provided the construction set build and in-camera effects for this commercial.
After a little R&D, we built a moving wall on castors- it had to be ultra-smooth, lightweight but solid looking with the capacity to be back lit. The room then appeared to be shrinking and expanding. The lighting department lit through the acrylic cupboard doors.
